Apple Corporation: the Ipod Advertisement

January 28, 2008 by  
Filed under Education

rock hunting

Apple has advertised the iPod and iTunes brands in several very successful promoting campaigns. The first iPod advertisement, featuring the tagline “A thousand songs, in your pocket” was launched in November 2001. The ad can be viewed on Apple’s web site. In April 2003, Apple stated its new advertisement campaign to promote the new product – a line of the iTunes Music Store. The advertisement campaign was rather successful and gave some profit. The commercials featured a wide range of music, including The Who’s My Generation, Sir Mix-a-lot’s Baby Got Back, The Caesars’ Jerk It Out, Pink’s There You Go, and Eminem’s Lose Yourself.

In October 2003, Apple company showed its first TV advertisement of this silhouette campaign, which had already been presented in periodicals. It showed silhouettes dancing to music and listening to iPods. These advertisements promoted pop songs such as The Vines’ Ride, The Caesars’ Jerk It Out, Gorillaz’ Feel Good Inc., Steriogram’s Walkie-Talkie Man, Jet’s Are You Gonna Be My Girl, Propellerheads’ Take California, Ozomatli’s Saturday Night, Jason Nevin’s Mix, Franz Ferdinand’s Take Me Out, Daft Punk’s Technologic, and many more. To commemorate the launch of the U2 iPod, Apple released an ad featuring a music video of Vertigo, featuring the band as characteristic iPod silhouettes. One can see these Ads in quite a few places now.

The iPod shuffle was released alongside TV advertisements featuring silhouettes dancing on a green background with Apple’s shuffle symbol moving under them, displaying their intention on using their silhouette campaign with each of their products. At the release of the iPod nano, a commercial was aired depicting pairs of hands turning over and examining the device, emphasizing its small size, and fighting over it.

With the release of video iPod, a new commercial was aired showing the new iPod’s video playing capabilities. The ad featured U2’s Original of the Species from the Vertigo: Live From Chicago DVD. Two more ads were released featuring Eminem and Wynton Marsalis. Although the ad still featured the silhouettes, the backgrounds were more textured and had patterns or identifiable backgrounds as opposed to the flat colours used previously. An orange ‘urban’ theme was used in the Eminem version, and a ‘cool’ blue jazz look to the Wynton Marsalis variant.

On March 17, 2006, Apple released another new iPod ad. This ad departed from the traditional silhouette style, and featured thousands of CD covers pouring into an iPod nano. The ad again uses the tagline “1,000 Songs in Your Pocket”, in reference to the original iPod launch ads. This commercial features the song Cubicle by the French electro rock band Rinocerose.

The Company’s future work and success depends on the work of distributors and other resellers of the Apple’s products. The Company has invested and will continue to invest in various programs to enhance reseller sales, including staffing selected resellers’ stores with Company employees and contractors. These programs could require a substantial investment from the Company, while providing no assurance of return or incremental revenue to offset this investment.

Over the past several years, an increasing proportion of the Company’s net sales have been made by the Company directly to end-users through its online stores around the world and through its retail stores in the U.S., Canada, Japan, and the U.K. Several resellers perceived the expansion of the Company’s direct sales as conflicting with their own businesses and economic interests as distributors and resellers of the Company’s products. Perception of such a conflict could discourage the Company’s resellers from investing additional resources in the distribution and sale of the Company’s products or lead them to limit or cease distribution of the Company’s products. The Company’s business and financial results could be adversely affected if expansion of its direct sales to end-users causes some or all of its resellers to cease or limit distribution of the Company’s products.

The Company relies on third-party digital content, which may not be available to the Company on commercially reasonable terms or at all. The Company contracts with third parties to offer their digital content to customers through the Company’s iTunes Music Store. The Company pays substantial fees to obtain the rights to offer to its customers this third-party digital content. The Company’s licensing arrangements with these third-party content providers are short-term in nature and do not guarantee the future renewal of these arrangements at commercially reasonable terms, if at all.

Third-party content providers and artists require that the Company provide certain digital rights management solutions and other security mechanisms. If the requirements from content providers or artists change, then the Company may be required to further develop or license technology to address such new rights and requirements. There is no assurance that the Company will be able to develop or license such solutions at a reasonable cost and in a timely manner, if at all, which could have a materially adverse effect on the Company’s operating results and financial position.

Why In The World Is Mineral Water Healthy?

January 27, 2008 by  
Filed under Education

By definition, mineral waters contain not less than 250 parts per million total dissolved solids, all of which occur naturally and none of which are added later on after the water is collected. Iron, chloride, sulfate, potassium, magnesium, manganese, silica, chromium, lithium, and copper are among the most frequently occurring minerals to be found in mineral water, and all of these minerals have known health benefits (as long as they are not over-consumed).

Mineral water is considered a health tonic by so many people because of these naturally occurring minerals. Some doctors also say that because the minerals are dissolved in and delivered into the body by water, this makes their absorption by the blood that much faster and more efficient and therefore mineral water is a wonderful way of getting needed minerals into the body while also hydrating yourself.

However, the purported health benefits of bottled water remain unproven to any sufficiently scientific degree. There are not many scientists or doctors who claim that mineral water will harm anyone (although there have been some concerns raised about the possibility of getting excessive metals or sodium from mineral water), but there are a great many who say that it seems to simply be any other water except with a greater degree of cleanliness and an unusual taste (which some like and some hate). There are also researchers who claim, contrary to the others mentioned above, that the minerals contained in mineral water are not organic minerals and therefore the human body won’t absorb them anyway. (However, there seems to be a great deal of evidence against that assertion, especially given the fact that we are made up 80% of water and water is called “the universal solvent.”)

There are synthetic mineral waters, meaning waters that were not naturally occurring mineral waters when collected but have since been “enriched” with minerals. Once again, there seems to be no sufficient scientific evidence that these waters add anything of significant value into a person’s body chemistry except the water itself. These synthetic mineral waters are not supposed to be labeled “mineral water” so the are often called vitamin water or enhanced water.

Some researchers have published studies that conclude there are health benefits from drinking mineral water that has been additionally fortified with vitamins.

There is, however, much better scientific evidence that bathing in mineral water can have health benefits including easing rheumatoid arthritic pains and helping to heal an array of skin ailments. Proponents of mineral water’s health benefits say that if bathing in mineral water has health benefits then it only makes sense that consuming it should, too.

Choosing Hunting Binoculars

January 27, 2008 by  
Filed under Destinations

rock hunting

It’s hard to track game if you can’t see it. Therefore, one of the most important accessories for hunters is a good pair of binoculars.

While there are literally thousands of different models of binoculars on the market, not all are suitable for hunting. Most are not rugged enough for the woods, marsh or field. Many are not suitable for low-light conditions. Some are too powerful, and others not powerful enough.

Here are some factors you should consider when choosing hunting binoculars.

Binocular Construction:

Hunting is a rugged sport that puts demands on your equipment, including your binoculars.

Hunting binoculars should feature some sort of rubberized exterior armoring to protect them from being damaged if dropped or bumped against trees, brush, rocks and so on.

Because you’ll likely be hunting in extreme weather conditions, you’ll want a pair of binoculars that can withstand such conditions. They should be waterproof, and the lenses should be fog-proof. Another feature to consider are the lens caps. Binoculars with attached caps will protect the lenses, but not require you to fumble in your pockets looking for lens caps if it starts to rain or snow.

Roof prism binoculars are popular with hunters. Light enters the front (objective) lenses, and is then redirected through the roof prism to the rear (ocular) lenses. The roof prism design allows the binoculars to be more compact than binoculars that transmit the light directly from the objective lenses to the ocular lenses.

Binocular Lenses:

When it comes to lenses, bigger is indeed better. The larger the objective lens, the more light the lens transmits to your eyes. If you like to hunt at dawn or dusk, you’ll want the largest objective lenses you can get. The objective lens size is the second number in the manufacturer’s description of the binoculars. For example, 10×42 binoculars have 42 millimeter objective lenses. Objective lenses for hunting binoculars range from 40 millimeters to over 60 millimeters in diameter. Again, bigger is usually better.

When choosing hunting binoculars, look for phase corrected lenses. Phase correction is a coating on the lenses that increases the sharpness, contrast and color saturation. When you’re trying to spot game that blends in with its surroundings, you need every edge you can get.

Another feature to look for in hunting binoculars is nitrogen-filled optics. The nitrogen inside the binoculars displaces oxygen, so that moisture cannot form inside the optics, fogging the interior lenses.

The rear (ocular) lenses are another thing to consider when choosing hunting binoculars. If you’re like most people, your eyes aren’t identical when it comes to focus. Therefore, you’ll want to look for binoculars that allow each ocular lens to be adjustable for focus.

Consider, too, the amount of eye relief the binoculars feature. This is the distance from the lens to your eye at which you can still see the view. If you wear prescription glasses or sunglasses while hunting, you’ll need some eye relief. Also, binoculars with good eye relief allow you to bring them up to your eyes quickly, without having to get your eyes perfectly aligned. 15 to 20 millimeters of eye relief is generally considered optimum.

Binocular Magnification:

The first number in the manufacturer’s description of binoculars is the magnification. A pair of 8×42 binoculars magnifies the view by eight times.

For long-distance hunting, such as prairie dog hunting, a high magnification may be desirable. But for most types of wood/field/marsh hunting, too much magnification is undesirable. You’ll be viewing too small a portion of the area you’re scouting.

8x or 10x magnification is generally considered ideal for most hunting applications.

Many manufacturers offer zoom binoculars, which allow you to vary the magnification. In practice, though, zoom binoculars aren’t always ideal for hunting. They tend to be more fragile and weigh more than fixed-magnification binoculars. Also, as mentioned previously, high magnifications restrict your view of an area.

The amount of area binoculars allow you to view is called the “field of view.” The field of view (FOV) is referred to in degrees, or in feet at a specified distance. For example, 6 degrees of field of view is common. Expressed in feet, a pair of binoculars with 6 degrees field of view will allow you to see 314 feet of area at 1,000 yards.

Other things to consider when choosing hunting binoculars:

Weight is a consideration for any hunting equipment, including binoculars. 32 ounces may not sound like a lot of weight but, after a full day in the field, it will feel like it. Most binoculars made for hunting weigh around 20 ounces.

When selecting your binoculars, pay attention to the warranty the manufacturer offers. You’re going to be exposing your binoculars to some pretty rough treatment, so you’ll want the best warranty you can get. Many manufacturers offer warranties that last twenty years or more. Some even offer lifetime warrantees.

Properly cared for, a good pair of binoculars will serve you for decades. When you consider the cost of a single hunting trip, quality $300 to $500 binoculars are a great investment.

Treasure Hunting for Meteorites

January 21, 2005 by  
Filed under Featured



Treasures are falling from the sky.  A natural object originating in outer space that survives the impact with the earth’s surface is called a meteorite.  Most meteoroids burn up when entering the Earth’s atmosphere.  However, it has been estimated that over 500 meteorites do reach the surface each year and they will range in size of a marble to basketball size or larger.  Only about five or six will be recovered each year and pound for pound, meteorites are move valuable than gold.

If you are lucky enough to have discovered a meteorite you could get about $4.00 a gram or $125.00 an ounce.    Meteorites have been found all over the world but some of the best hunting places to start looking for them include deserts and dry lake beds.  Known meteorite impact areas like Barringer Meteor Craterin in Arizona and Odessa Meteor Crater in Texas can also produce good results.  Meteorites have also been found in California, Kansas, Illinois, Wisconsin, Oklahoma, New Mexico, Nevada.

Meteorite Types

Chondrules meteorites is composed mostly of silicate and small amounts of organic matter.  They are believed to have originated in the asteroid belt and are considered to be the building blocks of the planets.  86% of the meteorites that fall to the earths surface are Chondrites.

Achondrites meteorites is composed of igneous rocks that is believed to be the remains of the asteroid crust.  Meteorites that have hit Mars and our Moon and have blown off material that has later found its way to earth fall into this category.  8% of the meteorites that fall to the earth are Achondrites.

An iron meteorite is thought to have been the core of asteroid that were once molted.  The denser metal separated from the silicate and sank to the center of the asteroid.  Later the asteroid collided with another asteroid and was broken up into smaller fragments.  5% of the recovered meteorites recovered fill into this category.

The last 1% is composed of iron and silicate materials.

Professional meteorite hunters will use custom designed and expensive tools.  As a hobbyist you can hunt for meteorites with a metal detector, rock hammer, shovel, gloves and a rare earth magnet.  Be very careful with rare earth magnets because they will damage credit cards, cell phones, computers, PDAs and other electronic equipment.  Never care one near your wallet or in your pocket.

After finding a likely rock with your metal detector check your find with the rare earth magnet.  If the magnet sticks, and the rock looks like it has been melted and some rust spots are evident then you may have found a Meteorite.

Black Diamond

One final note.  Always be on the lookout for crystals in your meteorites because it could be a diamond.  The study published in 2006 analyzed the hydrogen in black diamond samples using infrared-detection instruments and found that the quantity indicated that the mineral formed in a supernova explosion prior to the formation of the Solar System.  These diamonds were formed by carbon-rich cosmic dust in an environment near carbon stars. The diamonds were incorporated into solid bodies that subsequently fell to Earth as meteorites.  If you really want a piece of history then consider looking for meteorites.  You may end up with something as the solar system itself.

Happy Treasure Hunting.

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